Havaianas: A Brief History

Havaianas has been spreading the Brazilian spirit around the world since 1962, with their iconic rubber sole and bright, colourful, summer-infused designs. With over 250 million pairs sold every year in more than 100 countries, Havaianas has become synonymous with modern flip-flops, cementing itself as a must-have for beachgoers and trendsetters alike. From the streets of Brazil to the halls of the most famous contemporary art museum in New York – a true global icon.

Havaianas were created in Brazil in 1962 through inspiration from the Zori sandal; a traditional Japanese sandal with cloth straps and woven rice straw soles. Havaianas replaced the straw with rubber, updated the design to look modern, and the rest is history! This is why Havaianas‘ soles feature a rice grain pattern; one of the many design elements that make Havaianas so unique.

So where did the name “Havaianas” come from? Well, in Portuguese, the name translates to “Hawaiians” and it was chosen to honour the tropical and glamorous destination for the holidays with endless summer vibes. By 1964, practically every Brazilian employee wore a pair of Havaianas. Travelling salesmen would sell Havaianas directly from their vintage Volkswagen Kombi vans throughout Brazil. The vans were always greeted with excitement wherever they appeared!

By 1964, practically every Brazilian employee wore a pair of Havaianas. Travelling salesmen would sell Havaianas directly from their vintage Volkswagen Kombi vans throughout Brazil. The vans were always greeted with excitement wherever they appeared!

At first, Havaianas were only available in blue and white. But in 1969, a production error produced a batch of green Havaianas, which ended up hitting the marketplace. The reaction was so positive that Havaianas seized the opportunity and started to produce a wider variety of colours, including green, brown, yellow, and black.

Havaianas was officially recognized as an intrinsic part of Brazilian culture by the Brazilian Government after they were included on a list of core products (alongside rice and beans!) to control inflation. By this point, millions of pairs of Havaianas were being sold each year in Brazil.

Did you know that a trend started in the 90s when surfers flipped the white soles of their Havaianas upside down to create single colour flip-flops? After noticing this trend, Havaianas introduced single coloured styles and launched their first ever printed style featuring a hibiscus flower.

Many more printed designs continued to be released with new colourways and new product developments (such as baby designs!). To celebrate the ’98 World Soccer Championship Havaianas launched “Havaianas Brazil” – a style with a small Brazilian flag on the strap. It still remains one of Havaianas‘ best-selling styles globally.

Havaianas transcends into the world of fashion after making a runway debut in French designer Jean Paul Gaultier’s runway show. Soon after, Havaianas began working with some of the biggest and best brands and designers from around the world. Havaianas never ceases to innovate, and year after year, continues to release new styles such as the Slim, the Sandals and the Square. Besides that, the brand has also launched special collections with details like crystals and embroideries, handcrafted by Brazilian artisans.

Havaianas Men’s Beachwear

Havaianas new range of men’s Havaianas Beachwear that will make your sea side experiences comfortable and fashionable. From fitting shorts, to flowy tees, this line embodies the essence of sunbathing in comfort and style. Make your beach style brighter with Havaianas.

Havaianas T-Shirt Classics

Introducing a burst of colour into your outfit, the T-Shirt Classics from Havaianas are a must-have! This regular fit shirt is made from 100% sustainable cotton and has a chest graphic of horizontal lines and a stamp like image of the sun, sea and a coconut tree on the left chest area. It is a rather casual watch that is still elegant and comes in colours that are useful and neutral such as white, sand grey, and navy blue. Stand out in style while making a statement for this is the perfect wardrobe staple that is sustainable.

Stripes Boardshorts

The Stripes Boardshorts, meant to be both fashion and utility, will help you to improve your beach style. These lovely boardshorts have a smart thin vertical stripe pattern that radiates contemporary grace. The solid-colored waistline produces a flexible colour block impression, which accentuates the general design’s fashionable contrast. The boardshorts include elastic waistbands and drawstring modifications for a safe and comfortable fit, thereby ensuring they stay in place during all your beach activities. Convenience provided by practical side pockets helps you to keep your basics handy. These boardshorts, with their short length appropriate for warm days, find the best mix of comfort and modern design. Make a statement on your next beach trip by selecting from the trendy rose/white or exquisite blue/white designs.

Havaianas Boardshorts Eur Short Hava Classics

Find out how fashion and the environment can come together perfectly with the Havaianas Boardshorts Eur Short Hava Classics. These boardshorts are colorful rainbow stripes that bring fun to the designs, comes with an elastic waistband and a drawstring for the convenience of wearing it. The size of the short is flexible to allow the wearer to move around, and the front and back pockets are a bonus. The rubber patch detail which is a symbol of Havaianas is applied once again to give the brand a classic twist. These boardshorts are made from 94% recycled polyester and this statement is not only a fashion statement but also the fight for the future society. Whether it is the summer season and you are going to the beach or simply relaxing near the swimming pool, you have to wear these fashionable and at the same time, environmental board short that is fashionable yet friendly to the environment.

Havaianas T-Shirt Ff Collage

Havaianas T-Shirt FF Collage is the right shoe to add to your casual collection, and they are very comfortable. This T-shirt is made from 100% cotton with a relaxed-fit that will allow you to wear it comfortably all day. What makes this tee special is the colorful picture of three of Havaianas’ flip-flop symbols, giving your outfit an extra dose of fun. Regardless of whether you are walking around the city or just chatting with friends, this T-shirt fits perfectly into your comfortable urban wear. The shoe’s design hence allows it to complements most of your favorite jeans or shorts, giving you that fresh and trendy look. The creation of this one is perfect for enhancing your easy-going wardrobe without sacrificing comfort.

New LogomaniaT-Shirt

Here is the new version of the classic Logomania T-Shirt for Havaianas lovers only. This T-shirt is very simple and elegant in design and is made from 100% cotton and is very soft on the skin. This simple design will create a focus on the Havaianas logo with simplicity and stating the brand in its simplicity. This T-shirt comes in two timeless colours: black and green – ivy, so it is suitable for those who do not like to attract too much attention, but at the same time, they want to wear the clothes with the brand logo. Whether you are wearing it to go home or going out for a casual date, the Logomania T-Shirt is perfect for your fashion needs. 

Copacabana Boardshorts

Stand out at the beach in the Copacabana Boardshorts, inspired by the world’s most famous promenade. These shorts come with an elasticated waist with a string to help tighten it when fitting as well as helping you adjust the size to suit your day’s activities. The design captures the popular Copacabana beach front walk by the side of the shorts where the black and white checkered pattern contrasts sharply with the bright color of the shorts. Functionality and fashion go hand in hand with side slip pockets and a back pocket for your belongings. Comes in military green, orange and navy blue, these boardshorts are perfect if you want to capture a little bit of Copacabana spirit this summer.